In 2010 we designed and built a new website for Paul Nicholls, the six
times Champion Race Horse Trainer. His old site had very little
interesting information on and he wanted to provide more for his large
following of race goers.
The new site provided regular news items, a small online store, facebook and
twitter feeds as well as more information on the stables and increased
The initial results were excellent increasing the amount of page views and
time spent on the website providing race goers what they had clearly been
looking for. Due to this success and learning from increased questioning
from visitors in terms of clothing, stable tours, video links and general
information we are now evolving the Paul Nicholls brand to a new level.
The information extracted from Analytics and customer reaction to certain
items throughout the year has enabled us to work with Paul at the stables
in Ditcheat and work out how to enhance the brand.
This started in June 2011 which saw us rebrand the old logo into a modern
brand that reflects the position of Paul Nicholls as Champion Race Horse
A range of clothing is being developed and further accessories will be sold
online via a new ecommerce facility. Clothing will include Polo Shirts, Caps,
Gilets, Coats, Pin badges, Umbrellas, photos, calendars and much more.
Limited edition signed products will also be available to provide exciting gift
opportunities for Horse Racing fans throughout the world.
Stable Tours will now be available on a select basis to ensure the ultimate
racing fans get a glimpse of day to day life at the stables in Somerset.
The website is being rebuilt to reflect the new brand and is evolving. In
addition to the website being rebuilt further online facilities are being
launched which are being kept under wraps until ready.
Our creativity and ideas have been embraced by Paul and his hard working
team to provide the solution race goers require.
www.discoverwebsites.co.uk is owned and operated by Westcountry Media (UK) Ltd
Bridgwater: 01278 556119 Taunton: 01823 216308